Connecting toy brands
with retailers across the Benelux
Toywaves is a distributor dedicated to bringing innovative toy brands
to retailers in the Netherlands, Belgium and Luxembourg.
We help brands grow in the region while giving retailers access
to inspiring products that stand out on the shelf.
Our Mission
Create transformative experiences and foster growth, driven by a relentless pursuit of innovation and a commitment to exceeding expectations.
Our Values
Shape our culture, influence our decisions, and guide us in providing exceptional service. They reflect our dedication to integrity, collaboration, and client satisfaction.
The People Behind Toywaves
Mirco Leardini
Co-Founder & Owner
As the founder of Toywaves, I focus on connecting innovative toy brands with retailers across the Benelux. With my background in marketing and brand development within the toy industry, I understand what it takes for products and brands to succeed in retail. My focus is on building strong partnerships and helping brands grow sustainably in the region.
Anouk Sweijen
Co-Founder & Owner
With my background as an Early Childhood Educator, I understand what truly resonates with young children and what makes toys meaningful. At Toywaves, I use this perspective to help select brands that encourage creativity, curiosity, and meaningful play. I focus on building strong relationships with our partners and supporting brands as they grow in the Benelux market.
Our Story
Many innovative toy brands struggle to enter new markets, while retailers are constantly searching for products that stand out and inspire children to play. Toywaves was created to connect these two worlds.
After more than eight years working in the toy industry on the brand side, including experience in marketing and product positioning, we understand what it takes for toys to succeed in retail. From packaging and shelf appeal to storytelling and consumer demand, strong brands are built through the right combination of creativity and strategy.
Based in the Netherlands, Toywaves helps toy brands grow in the Benelux by connecting them with a strong network of retailers and providing local market expertise.
At the same time, we help retailers discover carefully selected toy brands that inspire creativity, curiosity and meaningful play.
Contact us